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The
Association for Learning Practitioners |
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!*FIRSTNAME*!
Welcome to the TrainerBase update
number 230.
In 2008 TrainerBase intends to provide more support for members
including at a local level. We are keen to develop some of the best
practice of the regional groups as well as provide additional help;
should it be needed. I am pleased to say that the NW England group
has their first meeting tomorrow at Room4, Golborne, Warrington, WA3
3PA at 18.30. I will be there to support the development of this
group. If anyone else would like to attend please let either me or
Joy Wilson joy@spectrain.co.uk
know.
The new Association has an official launch date as April 2008. We
will showcase at HRD2008 at Excel on 15 - 17th April 2008 with our
focus on the new Certified Learning Practitioner accreditation.
I will keep you updated on progress.
And have you seen this months TJ (Training Journal); News Feature
on the Rates Survey, mention in Association News and Garry Platt
reviewed TrainerBase in Net Check. More news on progress with TJ
shortly.
Peter
AKA Ed
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In this update
- Local
Chapters
Networking groups around the country. Find out who
is meeting up in your area.
- Conference
Details of a must
attend event.
- About TrainerBase
New developments,
fixes and general information about the Association.
- Featured
trainer
The current TrainerBase member that want to be
noticed.
- Opportunities
A list of
contract opportunities. Average value £8,500. Could you be missing
out?
- Diary Dates
Names of members keen to meet up on their travels.
- Market
Place
A place to announce product an service
offerings.
- News items
Press articles of relevance to the independent trainer. Do you
have something to say??
- New
members
Recent members who have joined the site.
- Useful Stuff
Articles and reviews that help in running a training business.
- Forum
threads
Member to member dialogue and discussion (what is
the difference). No sales pitches!
- Survey
Details of TrainerBase and
member surveys on training related topics.
- Resources
What
sort of resources are being downloaded by other members. And of
courses downloads means potential contract opportunities.
- Statistics
For those of you
interested in numbers, here you will find current and new
membership, trainer searches and subjects being searched for.
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During 2008 we will be looking to use the local chapter meeting
to support the CPD of members, especially those undertaking the
Certified Learning Practitioner accreditation. It has been suggested
that format should be based on the best practice of existing
meetings. Below are details of current meetings or offers for
hosting meetings.
- Thames Valley: Next meeting is 17 March to be
chaired by Paul Himple - more icebreakers and energisers. Anyone
in the Thames Valley (and beyond) is welcome to come
along. If you are interested in joining this lively group,
get in touch with Kate Clayton-Hathway
Future meetings are 28 April, 9 June, 21 July, 8 September 20
October and 2 December. Meet at the Bull in Theale one mile from
Junction 12 M4.
- Sussex/Surrey area: Dawn
Punter is looking at hosting a meeting in the early Autumn. I have
offered to attend if this would be useful. Please contact her
direct (01903 620103 ) for further information.
- West Midlands/Warwickshire:
This group has had a number of successful meeting hosted and is
looking for a new host. Contact me ed@trainerbase.co.uk
if you are able to help.
- London (Central/south):
Dominic Demolder hosts meetings in the London Bridge area. Contact him for details
of the next meeting.
- London (North): Hatfield
area meetings are hosted by a number of members including
Ann-Marie Sheridan and Liz Edwards.
Do make contact for further details.
- Yorkshire - Richard Hughes has offered to organise meetings. Please contact him direct if you
would like a group organised in this area.
- England (North West): Joy
Wilson or Melanie James have offered to co-ordinate and host any meetings in this area. If
you are interested in meeting up for some CPD then please get in
touch with them.
- Lincs/Leics/Notts: Gary Gorman is offering to host meetings, contact him direct if you are
interested in meeting up.
- England (East): Mike Neumann is offering to host meetings, north of the M25.
- Devon (Exeter): Tom
Langdon-Davies has offered to host meetings.
- Chesterfield or Sheffield:
Louise Page has offered to host a chapter meeting.
- Manchester: Karen Crossley
has offered to host meetings..
- Hampshire: Jean from IPSO FACTO
Training Solutions Ltd has indicated that they would be interested
in hosting TrainerBase meetings. Address is; 1 Troon House, 4400
Parkway, Whiteley, Fareham. P015 7FJ. To get in touch email Jean
Campbell jean@ipsofacto.uk.com
Anyone else, please let me know. Do spread the word. And if you
want me to attend to talk about something, please let me know.
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The next Conference is less than a month away. This is your event
and past conferences have been made a huge success by the attendance
and participation of both members and non members. Please do let you
colleagues who may not be members, know about this unmissable
event.
We have listened to member requests for topics to do with the
latest and creative thinking in training and information on business
issues; especially how to get more work.
With these thoughts in mind our keynote speaker is Peter
Honey who will be exploring the issues of Trainer styles. Just
how might a trainer's style affect the learning environment and how
might they change.
Also, we have sessions on Human givens by Duncan John,
offering the latest thinking in how to influence learners and raise
the standard of learning and development.
Oddball training will be providing a snippet from their highly
successful "Magicians Apprentice" programme; offering an
insight into how to may your training more magical and learner
friendly.
On the business side we have a session on the getting seen
(including search engine optimisation) by the estimated 60% of
training purchasers that are using the Internet as a source
of new providers. There are purchasers out there looking for new
trainers; if you are visible you are more likely to be in the
running.
Robert Clay will be looking at Trainer USP; once seen by
purchasers, just how will trainers stand out from the growing number
of freelancers entering the market place.
And for those that want to be recommended by TrainerBase
and be seen as having proven their competence as Learning
Practitioners, there will be a keynote session on the TrainerBase
Standard, the Certified Learning Practitioner accreditation and how
TrainerBase, the Association for Learning Practitioners is set to be
the voice of the freelance and independent provider.
For further information please visit our new Information
Site.
We have re-opened the TrainerBase shop for bookings, please visit
www.trainerbase.co.uk/shop
or if you prefer call 01239 711544 to book you place.
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We will be enhancing the services we offer on TrainerBase in due
course and changing some of the existing services.
CERTIFIED LEARNING PRACTITIONERS: The first cohort of
members are piloting the accreditation and are working towards
becoming Certified Learning Practitioners. We have an induction
workshop on February 23rd. Anyone interested in having TrainerBase
actively promote and recommend them to purchasers of learning and
development services should contact me.
FOUNDING MEMBERS: there are still 5 founding
member places available (limited to a total of 20). Founding members
get lifetime membership to the Association, permanent mention on the
new web site, mention is Association literature AND free CLP
accreditation (subject to evidence and assessment). Please let me
know if you want to take this up; prior to the end of March when the
offer will close. Contribution is £1,500.
OTHER SERVICES: We at TrainerBase acknowledge that members
will have expertise in some areas and not in others, some of which
may be required to promote a professional image. With this in mind
and capitalising on the expertise within the TrainerBase staff we
will start to offer support services to members. These support
services include: training activity design, graphic design both of
training materials and promotional materials, photo editing,
database design for MS Access and MS SQL plus business development
advise. Subscribers to TrainerBase will benefit from a discount on
any chargeable services.
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The format and concept of featured trainer slot is being changed.
We are going to use this to show case Certified Learning
Practitioners. The expectations is that CLPs will be interviewed and
a short profile written and this displayed on the site. This will be
a free facility and champion the accreditation and its benefits.
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The following opportunity has been posted on the site in the past
week or so:
I am please to report that a small number of opportunities posted
in the past couple of months have been from 'direct' purchasers,
supplementing those that are looking for 'associate' trainers.
Please do be aware that some opportunities are posted and then
removed before they appear in the weekly update. It is advisable to
check the site periodically as I do not always send out alerts. If
you know of a friend who would be interested in any of the
opportunities posted on the site, please feel free to forward them
this email (not give them details of the opportunities) and ask them
to use this referral code when joining the site: - TB21!*USERID*!07.
You will be rewarded for referring the friend.
When considering applying for an opportunity, members should
check the requirements including; Subject, Sector Skills and Level
Experience. If you do not match the requirement you should not apply
for the opportunity, this practice is becoming very unpopular
amongst purchasers and other trainers.
If you are interested in using this facility as a way of sourcing
independent contractors but are not sure about the best way to
approach it, please feel free to email me.
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Few members seem to be using the 'Who's where when' diary
facility. Has this lost its appeal? Those that are include:
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The following has been posted into the Market Place:
Please be aware that this is a Subscription based facility where
members can announce commercial offerings, products and services.
This is were member can explicitly say "This is what I do".
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The news section offers a valuable opportunity to raise your
profile within the training community.
It is said that success breeds success, so why not tell me about
your successes.
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To encourage the use of the venue page on TrainerBase, which has
been a little neglected in the past we will be featuring new venues
that join the site. If you have a venue facility, please feel free
to add this; you will need to join as a Supplier. TrainerBase is
offering a 6 month free subscription period to Suppliers who join as
venues to help develop this section.
Recent venues that have been added are:
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We welcome the following new members to the site:
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Members who have articles, tool, tips, jokes or advice that would
be of interest to the wider general training public have the
opportunity to share then on the site.
Contributing to the Useful Stuff section of the site will help
raise your profile ranking as 50 or more points are given to each
contribution. Please email me your suggestions in word processor
format. Please limit any images to a minimum or none.
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The following forum thread(s) has/have been started in the public
forum:
And the the Subscribers Forum:
The TrainerBase discussion forums are an important space where
training related topics can be aired. Have your say and help make
these forums the most important on the web.
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Advertising and sponsorship
Sponsoring this Update is negotiated on an affiliate scheme;
please contact us for more details. This update goes out to 4,000+
members. If you no longer wish to receive emails from TrainerBase
please visit Edit
Membership and turn the e-mail options off.
We run a Solo marketing email option for members and non members
wishing to promote a product or service. Please email me for
details.
TrainerBase is inviting sponsors from a number of organisation
within sectors that would benefit from promoting their service to
members. Our research indicates that 76% of members would be
influenced to purchase a product or service from a sponsor of their
Association. If you would like further details please download the
Sponsorship Invitation flier or contact us direct.
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The season is upon us when TrainerBase will be conducting a
number of Trainer related surveys. These include:
- We had an excellent response to your Sponsors survey and the
information gathered will be very useful when seeking funding
support from potential suppliers of services. Please be aware that
we will not be passing on any of the data to sponsors, the
information will only be reported in the aggregate.
- The Trainer Rates 2007 survey report has been
completed and published. Apologies for this being a little late by
I hope to have it published at the end of the month.
- We are looking to conduct a major piece of research into the
status of the freelance and independent learning and development
industry. I will post further information about this in due
course. We will be inviting sponsors to support this survey
- And the Trainer Rates survey 2008 will commence in August
2008. Our intention is to include purchaser responses for the
first time. We will be inviting sponsors to support this survey.
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Resources that have been downloaded in the past week include (of
244 total):
- NLP stuff 9
Customer services 12
Management course
material 12
Team Activity 12
Assorted support material
13
Communication Skills 13
Train the Trainer material
13
Project Management 14
Self development resources
14
Tools and Tests 14
Icebreakers, Warm Ups and Warm Downs
15
Coaching & Mentoring stuff 28
Soft Skills course
material 51
The resource downloads certainly went quiet during the latter
part of last year but seem to be on the up again!! Do remember that
sharing resources with the membership is a really positive way of
building up your network of contacts, some of which may lead to new
contract opportunities.
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To satisfy the interest in statistics about the the site, below
are some facts and figures that may be useful:
- Current total number of active members: 5,691 of which 3,990
are UK based.
- Currently receive the newsletter: 4,814
- Currently receive offers and ads: 5,479
- Trainer searches made in the last 28 days: 894.
- Number of member profile's viewed in the past 28 days: 4,334,
of which 3,630 (84%) were viewed by non members (potential
purchasers?). This is a definite indicator that visitors to the
site are interested in viewing subscriber profiles. Of course if
you have not subscribed your profile cannot be viewed.
- Number of new member types in the past 28 days;
- Basic user (potential purchaser) 26
- Supplier 1
- Trainer 68
- Finance and Accounting, Excel, Leadership, Management
Development and Marketing are the top searched for subject in the
past 28 days. A total of 173 different subjects were searched for.
- A cursory review of the Work Function indicated that
approximately 40% of active members has indicated their function.
Of these 20% indicate a purchasing function, 64% indicating they
are independent trainers with no purchasing function.
As a result of our marketing research exercise in 2007, 795
companies requested further information about TrainerBase. Our new
Trainer cards promotion pack were forwarded to those that have
agreed to receive information by post. The jewel case promotion
contains details of 17 Subscribers and the card set can be downloaded from the site. To keep TrainerBase in
the mind of these potential purchaser, they will receive the
Training Purchasers' Bulletin. The remainder of the Cases will be
distributed to purchasers who contact TrainerBase direct and at HRD
2008.
TrainerBase started to take a more
proactive approach to finding work for its members; we will be
asking companies if they would like proposals from TrainerBase
members. The requests for proposal will be posted on the
Opportunities page as Brokered Leads.
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TrainerBase is keen to get feedback about the site, the updates
and other notifications. If you want something considered, then we
need to know. Can't guarantee that we can do anything, but unless we
know how can we consider it.
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Regards
Peter
AKA Ed
Founder and
Editor of TrainerBase
The Association for Learning
Practitioners
01239 711544
ed@trainerbase.co.uk
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