TrainerBase

The Association for Learning Practitioners

 
 
!*FIRSTNAME*!

 

Welcome to the TrainerBase update number 242.

 

Since the last update, the economic climate has taken a turn for the worse; or at least that is what is being reported in the media. But how is this affecting the learning and development community and in particular the supply and purchase of contracted learning and development services? We are conducting a single question straw poll to elicit trainers' views.

 

Peter

Chief Executive

 

If you are unable to read this update in your email software please go to the Online version.
 

In this update

  • About TrainerBase
    What's new and future developments.
  • Certified Learning Practitioner
    Next dates for introduction and assessment.
  • Member Workshops
    How to significantly improve your presence on TrainerBase.
  • Opportunities
    A list of contract opportunities. Average value £12,500. Could you be missing out?
  • New members
    Recent members who have joined the site.
  • Straw polls
    Details of TrainerBase and member surveys on training related topics.
  • Statistics
    For those of you interested in numbers, here you will find current and new membership, trainer searches and subjects being searched for.
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Do you want to sponsor this update. Call 01239 711544 for details.

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About TrainerBase

 

Things have been moving on within TrainerBase and these activities have already started to see results.

  • Barry Llewellyn is in post as our Commercial Manager and heads up direct and indirect activities to do with revenue generation. Barry introduced himself on the Members' Forum recently and looks forward to speaking with many members in the near future. Barry can be contacted via office phone or email barryl@trainerbase.co.uk.
    Barry is involved in a number of specific projects particularly focused on purchasers including raising awareness of TrainerBase within other major Trade Associations.
  • A CLP page is to be deployed soon enabling purchasers looking for accredited trainers to locate these quickly and easily.
  • A number of new web sites will be deployed in the next few weeks displaying topic specialist trainers. These new sites will increase member exposure within the purchasing community. This will be available to Enhanced Members only.
  • We are now tracking the keyword search facility on the site and the results can be found in the Statistics part of this update.

 

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Certified Learning Practitioner

 

Are you a trainer looking for recommendation from TrainerBase? Are you a purchaser looking for assurance that the freelance trainer you engage is able to define and meet objectives?

 

Then CLP is an accreditation that will be of interest to you.

 

We had an excellent response at our Introduction Day workshops in September with 3 more trainers signing up to become accredited trainers.

 

We are holding another set of Induction Day workshops on 23rd and 24th January 09. Locations for these will be at either/or

  • Friday 23rd January 2009: De Vere Venues, Sunningdale Park, Larch Avenue, Ascot, Berkshire, SL5 0QE. Sunningdale station is 5 minutes from Sunningdale Park.
  • Saturday 24th January 2009:
    EITHER
    De Vere Venues, Staverton Park, Daventry Road, Staverton, Daventry, Northamptonshire, NN11 6JT. Northampton and Rugby main line stations are both approximately 12 miles away. OR
    De Vere Venues, Cheadle House, Royal Crescent, Cheadle Royal Business Park , Cheadle, Cheshire, SK8 3FS. 15 minutes drive to either Stockport or Wilmslow Stations (both InterCity lines).

We currently have 4 CLP Candidates being assessed on these days. The events are free to attend if you are interested in becoming a recommended member or are a purchaser interested in using CLP as part of your selection process.

 

Anyone wishing to take part should email heatherg@trainerbase.co.uk

 

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Member Workshops

There are still places available for these tutorial workshop on making the most of your membership.

The date and location for the next session are:

  • NORTH ENGLAND:
    22nd November - De Vere Venues, Cheadle House, Royal Crescent, Cheadle Royal Business Park , Cheadle, Cheshire, SK8 3FS. 15 minutes drive to either Stockport or Wilmslow Stations (both InterCity lines).

What others have said:

  • Just wanted to say a quick 'thank you' for the session yesterday (18th). I certainly achieved my objective (to create a more engaging personal profile) and I have a much better understanding of what I need to do to become more 'visible' on Trainerbase - thank you. (Vanessa Randle).
  • I have been a member for a number of years and the membership has returned zero work. Having paid out my subscription, I thought that another £75 might help get some return. What a return on time and money invested! We all know that our output is determined by our input - I was so clueless about the site, I didn't even understand the need to activate my profile nor appreciate what a great marketing tool it is going to be for promoting Matrix Partners to not only potential customers but to other fellow trainers. I also enjoyed the real world contact with Heather and yourself - thank you both for a productive and energizing day.
    (Fred Robson).

To book one of the limited places on these valuable workshops please visit the Shop.

 

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Opportunities

The following opportunity has been posted on the site in the past week or so:

I am please to report that a small number of opportunities posted in the past couple of months have been from 'direct' purchasers, supplementing those that are looking for 'associate' trainers.

 

Please do be aware that some opportunities are posted and then removed before they appear in the weekly update. It is advisable to check the site periodically as I do not always send out alerts. If you know of a friend who would be interested in any of the opportunities posted on the site, please feel free to forward them this email (not give them details of the opportunities) and ask them to use this referral code when joining the site: - TB21!*USERID*!07. You will be rewarded for referring the friend.

 

When considering applying for an opportunity, members should check the requirements including; Subject, Sector Skills and Level Experience. If you do not match the requirement you should not apply for the opportunity, this practice is becoming very unpopular amongst purchasers and other trainers.

 

If you are interested in using this facility as a way of sourcing independent contractors but are not sure about the best way to approach it, please feel free to email info@trainerbase.co.uk.

 

Notice:

Opportunities are restricted information for subscribers only and must not be distributed to non paying members or associate groups.

 

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Sponsorship opportunities are available on TrainerBase, email info@trainerbase.co.uk

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New members

We welcome the following new members to the site:

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Survey and Straw Polls

We have added a couple of Straw Polls to the site to elicit opinion on single question topics. These are:

You need to have Pop Ups enabled on your browser to be able to respond, the results can be seen in real time within the facility.

 

We are currently analysing the results from the Sector State survey and our annual Trainer Rates survey. We hope to have the reports out to all that contributed within the next month. Some preliminary results indicate:

  • Average value of contracts via TrainerBase has increased to £12,500.
  • About £1.65 million was contracted via the site in the past year.
  • Rates remain static.
  • Being a specialist is a key driver for purchasers.

 

And is there a survey you would like to have conducted that would provide valuable information to the learning and development community? Get in touch.

 

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Statistics

As a way of gauging how busy and popular TrainerBase is, the following statistics might be of interest to you:

  • Average monthly visitors to the site (2008): 40,000.
  • Current total number of active members: 6,475 of which 4,478 are UK based. 
  • Currently receive the newsletter: 4,967
  • Currently receive offers and ads: 5,741
  • Profile views in the past 28 days; 7,082
    Number of new member types in the past 28 days;
    • Basic user (potential purchaser) 22
    • Supplier 0
    • Trainer 105
  • Management Development, Health and Safety, Leadership, Experiential Learning and Coaching are the top searched for subject in the past 28 days. A total of 124 different subjects were searched for.
  • A cursory review of the Work Function indicated that approximately 40% of active members has indicated their function. Of these 20% indicate a purchasing function, 64% indicating they are independent trainers with no purchasing function.
  • And what are the top keyword searches being used in the general Search filed on the site: well here they are: proposal, kolb, management, open and closed questions, retail, customer care, communication, invoice, terms and conditions, dubai, investigation, sdi, human givens, coach, coaching, sales, e-learning, account management, finance trainers, pyramid game, learning styles, pdp, tna, training, finance. So when was the last time you checked your Keywords in Edit Profile, to ensure you are being found?

TrainerBase has started a major marketing campaign to raise the profile of CLP amongst the 1,000+ purchasers listed as wanting to be kept up to date with the Association. TrainerBase is also actively seeking requests for recommendations within various digests and online communities. And we are now receiving up to a dozen phone calls or email requests a week for trainers or recommendations.

 

If you would like to be part of these campaign please sign up to the CLP accreditation.

 

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Anything else

TrainerBase is keen to get feedback about the site, the updates and other notifications. If you want something considered, then we need to know. Can't guarantee that we can do anything, but unless we know how can we consider it.

 

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Regards
 
Peter
Founder and Chief Executive
TrainerBase
The Association for Learning Practitioners
01239 711544
peterm@trainerbase.co.uk

 

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