The Learning Practitioners' Association:
representing
all individuals substantially engaged in
or actively
working towards consultancy, design,
development and
delivery of training interventions
whose recipients are
outside statutory education.
The Perfect Place for
Trainers, Learning Developers & Training Advisors
!*FIRSTNAME*!,
Now that I have been with TrainerBase for just over a month and am
starting to understand the intricate workings of the business I would
like to take this opportunity of introducing myself to you. My
name is Carol Lewis and as the Business Development Officer I am here,
as part of the support team, to help generate increased activity on the
site and optimise TrainerBase and The Learning Practitioners'
Association in line with your needs.
At the beginning of June I informed you of our new Purchaser
campaign that is now under way. This involves:
GETTING MORE PURCHASERS USING TRAINERBASE.
By telling them about:
The key benefits.
How to use TrainerBase.
That it’s successful.
That it’s FREE.
WE EXPECT:
More direct searches for Trainers.
An increase in the number of opportunities/tenders posted on the
site.
More resources downloaded.
An increase in contacts from Purchasers requesting advice from The
Learning Practitioners’ Association.
The full plan with all the detailed activity of this campaign can be
seen by clicking
here.
RESULTS SO FAR:
Activity
Total
% of Total
Training Purchasers emailed.
899
Requested email address removed
(Low due
to our initial contact with them).
6
Returned
(Of which 26 records deleted).
133
15%
Returned records successfully telephoned for
new email address.(Re-emailed. 4 returned/2 removed).
109
'Clean' Training Purchaser records remaining
on database.
863
96%
WHAT HAPPENS NEXT?
Next week over 800 Purchasers will be emailed again to
Remind them of the key benefits of TrainerBase.
We will Offer:
Free copies of TJ (Training Journal).
Our monthly Training Purchasers Bulletin.
Easy registration as a user of TrainerBase.
From September onwards we will maintain our contact with these
Purchasers. The Training Purchasers Bulletin will update them regularly
and start building awareness of The Learning Practitioners’ Association
and the important place that the TrainerBase plays as part of that.
BE PREPARED FOR THE INCREASED PURCHASER ACTIVITY ON THE SITE.
UPGRADE FROM STANDARD TO ENHANCED MEMBERSHIP. (Click here to
upgrade your profile).
As an Enhanced member you will be able to promote your business much
more effectively. Training Purchasers inform us that they are more
likely to visit a Trainer with an enhanced profile.
Enhanced membership offers the same as Standard membership plus:
Free subscription to TJ (Training Journal).
An on-line, web enabled, search engine optimised profile (far more impressive).
You can display a list of your clients, testimonials,
courses and programs.
BEING SEEN BY PURCHASERS.
Once you have upgraded, optimise your profile and make your business more visible by:
Adding text and pictures.
Uploading resources.
Linking to your own website.
Completing
the keywords section on each relevant page of your profile. Keywords
are single words or phrases you would expect visitors to type if
they were to search for you. Put in as many as possible.
This paper provides some very useful tips on how to optimise your
profile.
More will follow and if you need a hand with making your profile work
better for you email me or just give me a ring. I'm happy to chat
over the phone.
